Your Ecommerce web design decides a lot about how your business is going to do. From converting your visitors into your customers, keeping them more engaged at your site to making them come back to your site again, apt and effective designing plays a really vital role.
Below are some of the overall design related points to consider for ensuring better success of your online store.
Let the buying options for your customers be more refined
Certain products such as clothes, shoes and the likes need to be filtered out according to size and dimensions that are different for different people. But if searching these options gets difficult for the users, they will soon abandon your site and look for some other better alternative.
Also, when a user enters a particular category narrowing down the navigation for making such selections as of size, colour, and other specifications, there are chances that the person feels the need to change the selections or probably there has been a mistaken selection. In such case an easier way to reverse the choice available right in the category makes it easier and less-bothersome for the users.
The same is with providing all the available variations of the products to your buyers. Thus, if any product has variations, make sure it works intuitively so that your users don’t have to spend a lot of time just for getting a glimpse of the variations.
Place the search bar at an easily reachable part of the page
Howsoever smarter or advanced site structuring or designing may have become, the need of proper search bar cannot be eliminated. But sadly, many online store owners fail to understand this and don’t pay needed attention to the search bar. When your customers come to your site searching for any product in particular, they use the search bar for finding whatever they are looking for. But if its placement is not clear and if it doesn’t work the way your customers expect it to, they’ll not take any more than a few seconds in going off your site. Further, it also works as an important instrument in tempting the visitors to look around your store for more.
Let photography do the telling
While a buyer can well scrutinize every product sold in a brick-and-mortar shop, pictures are the only way by which they get to know what is really being sold online. But if your photography doesn’t tell about your products well, it will surely disappoint the visitors to your site. If your images are blurred up or over pixelated, they’ll not only bring down the quality of your site will also dissuade the visitors from buying from your site. Best is to use high quality photography that tells everything about the products in details. From hemline to the style, it should make every aspect about the products clear. Click picture of the product from every possible angle and place them in such a way that they give almost a real-shop-like experience.
Focus on keeping navigation easier
Navigation is another important aspect of your ecommerce web design. Especially when a site has several many categories, it needs to be effectively maintained for ensuring better user-experience. Some of the best navigation types include fly-out or super menus that offers drop down menus when the user hovers over them. These navigation types keep the page clutter free and ease up the accessibility across the site.
Though fly-out-menu will save you space and work with a minimalistic approach, you can also think of using breadcrumb style as it makes the process far smoother and smarter.
Don’t forget to add personality to your site
As they say that every product has a personality, it is equally true about the websites. If your site caters to the need of teenagers, let it look more teeny and if caters to kids, be it kid-like-cute and if it targets top-notch businesses, it needs to look perfectly business like. Of course, the simpler a site looks, the better it works, yet along with the simplicity, a little touch of personality makes a lot of difference. For instance, simpler and soothing-to-eyes colour theme and clear-cut layout together with some tweaks made to the style can make your site work most engagingly.
Make sure product pages are clean
Product pages are the sections exclusively offering your products and they are actually the online counterparts of real-world stores selling products. Thus, you need to treat them just the way one treats a real world shop. If you will turn them into clumsy mess, it is an obvious that they won’t attract any shopper. But if you decide to give proper place for the products to be spread out well with proper spacing and quick and easy to follow description and other important information, it is bound to work well.
Avoid placing any kind of distraction, unwanted adverts and other not-so-important materials on your product pages. Sometimes separate section displaying products under the heading such as “also purchased” or “viewers who bought this also bought these” or “also viewed” can get you more purchase but in places such section special care has to be taken that it doesn’t create any kind of clutter.
Have your shopping cart & add-to-cart clearly visible
Shoppers need to see a quick and easy to access shopping cart after selecting the items they intend to buy. This makes it important to place shopping cart on each of the pages of your site. Some designers tend to place the shopping cart on the side bars; it doesn’t work that effectively and also block away a lot of important space that you can use for placing promotional materials. Instead a more distinctively visible basket in a more easy to locate part of the page is appreciable. Incorporating them with search bars can also be fine placement idea.
Similarly, your add-to-cart buttons are also very important. Place them in clearly visible areas. Make sure to keep them simple yet effective. By making them bolder and attention-catching you’ll make them more clearly visible. Also, it is essential that you don’t have them where there already is a lot of clutter because of promotional material or social media buttons.
Place the delivery charges at right spot
The placement of the delivery charges also have a lot to do with keeping your visitors engaged and ensure that they really buy from your site. In many cases, users all set to buy the product drops the idea after adding the product to the cart when they realise that a few extra bucks will get spent on delivery charges. It is better to place the delivery charges at right spot so that there is no confusion that the time of final buying.