Your restaurant website is basically a ticket to more customers to your real world business. If you take its design seriously and give it a really gorgeous appearance, it can bring a real boost to your popularity, branding, and profits.
Simply check some essential website designing tips for restaurant sites and turn your online presence into a really win-win opportunity.
Serve what your target audience will want to see
Your site basically serves as a window to what you offer. For guests it will be a place to know you better through your menu, the cooking style; the services you offer; and the interior and décor that you have in the real. Never be shy to use this opportunity, who knows if you get to catch on some people looking for placing orders online or reserve a table for the evening!
So, who might be your audiences? The first on the list includes all those who share your locality. Simply check out who really reside around you. If you have corporate houses, be ready to get professionals and if you have a college or university, look forward for young students looking for a better hangout.
Once you understand your potential customer you can choose apt design for your site. Now, if you are targeting college going youth, your site has to be bright and trendy but if you are targeting office workers and serious executives, give it a more elegant and professional appearance.
The color scheme, site texture, and theme
Colors play a really vital role in all kinds of designing, and so they do when your site is in question. Your background color has to match with all the other things that you put up on the site. The color and style of the text, icons and most importantly, pictures; everything that you place on the page has to be in coordination with the background. As a food or restaurant website needs to display a variety of pictures, it gets really important to pick such background colors that will fit well with the pictures.
Also, right colors set in the right mood, brighten up the senses and helps in pulling visitors towards your site! At the same time, picking up realistic textures covering throughout your site is also important. Best way to set coordination between texture and color is to pick right theme. Numerous food and restaurant themes are available; all you have to do is pick the right one.
Coming back to the colors, some of the best known shades are of black, brown, red, and white. Simply take a tour of some of the food sites and you’ll find them heavily using these shades. Of course, there are varieties of colors to choose from, yet these four have their own special significance in the food industry.
Where on one hand, brown is considered as a symbol of reliability and stability, on the other hand, it also suggests traditional tastes and flavors as it signifies a bond with the traditions! Similarly, red has its own message to convey. From times immemorial, it is known for passion, love and secret desires. Thus, it adds to energy and passion of the site. This is why you’ll often find fast food restaurants to use this color both in their interiors and logos & other marketing related things. White is known for purity and freshness. It also blends well with other colors and proves one of the best choices for your website background. However, for food photography, black turns out to be the ideal choice. Any picture with black frame adds to the elegance.
The Image Quality
It is the next most important thing to consider. In fact, it is one of the first things to take care of as pictures play a vital role in industries such as food, fashion, and art. The higher the quality of your images is, the delicious they look! Hire a professional photographer and also a professional web designer who know how to mix them well with your site’s background. Not only on your menu pages but also on your Home page and other important landing pages, they occupy important place. Keep them larger when you have them as background photos and clearer and well mixed with the background and theme when you include them otherwise.
Your About Us Page
Most people focus only on their Home Page and almost neglect the About Us page. This isn’t a good idea at all. Make this page a place to get better insight of your business, history, media presence and of course, your team. Make this place rich with information and attention catching things.